Star TV has broken many a moulds when it started in Indian market few years back everyone apart from Star was very apprehensive that it will not succeed and that was only wishful thinking on competitors part and magical programming along with innovative style of marketing captured the market in one of the most difficult and complex markets like India.

Eventually Star announced that it was coming to UK and that sent shivers down the spines of Asian channel operators in UK and their nightmare began. Again the competitors in UK were saying same things that Star won't make it here market is very different here but Star came in with a vengeance and that messed up everyone else's subscribers lists and the advertising revenue started to dry up that started a big restructuring with all Asian channels.

Everyone was trying to find out secret of Star's instantaneous success but the open secret lies in Star's ability to attract the right kind of people. So I started to find out why and what makes Star TV tick?

It was not that difficult to track the reasons behind this incredible success story but it was very difficult to get hold of the person behind this achievement.

The magical touch behind Star's incredible success in the UK market has been of Lisa Srao's even more magical personality.

Lisa Srao is a young, Beautiful, dynamic, upcomping woman of the millennium; She is one of the new super breeds of young Asians who are determine to make their positive mark in this cutting edge market.

Star TV being part of the Murdoch dynasty has its own style of management and its own rules when it comes to Media, having captured the massive and ever growing bullish Indian market by its horns. Star TV had to look for other markets to launch its extremely well planned programmes and what could be more appropriate than the UK Asian Market with a massive 20 billion pounds of disposable income every year.

UK market is very different than the Indian market so the Murdoch sends in his super team headed by no less than his own son James Murdoch. James Murdoch was here on a special mission to head hunt a superb marketing team and James and his aides went through every possible eligible candidate for this unique marketing job for head of marketing for star TV, several dozen names were bounced by the media know it alls but one which really stood out was Lisa Srao. Lisa Srao stood out because of her previous achievements in Sales and marketing within various reputable companies like 20th Century fox, Universal pictures and Sir Andrew Lloyd Webber's musical companies. Lisa a graduate from the famous Aston University with an honours degree in Management sciences and has been responsible for particular brands like MTV and Nickelodeon Lisa has made a significant contribution to the marketing success of companies like Federal Express and Sea France Ferries

James Murdoch gathered an unusual sales and marketing team with multi talents and headed this organisation by Lisa Srao to bolster success in this market. Lisa Srao was the cat amongst the pigeons in this extremely competitive and cutthroat Asian TV business in Europe. It was not easy to get hold of Lisa Srao for the simple reason that she is up to her eyeballs into work and simply did not have time to offer any interviews but eventually my persistence paid off and I managed to meet this formidable and incredibly strong personality.

Meeting was set in the BskyB's head office in west London in a very prestigious and well appointed office. Lisa greeted me upon arrival and I was a little stunned by the beauty and strength of this unusual person. Lisa offered me a cup of tea and we started to talk about Lisa and her life.

Shahid: This is a great achievement for a young lady to be appointed for such a senior job.

Lisa: yes indeed I am very proud to have achieved this position through shear Hard work and dedication it has never been easy to attain heights without Commitment and I am very glad to say that my commitment and Professionalism has paid off.

Media and marketing has been first love of my life and I am totally Committed to it I put my heart into everything I do hence I am able to get Results which reflect the true worth of the product, I am marketing. When I was first approached I was a little thrown but I gathered myself
And quickly took the challenging job of heading the Star TV's sales and Marketing department.

Shahid: with your reputation in the UK market as a truly professional marketing Guru do you think James Murdoch should worry about his job?

Lisa: (A beautiful burst of laughter followed my question, which rang several Million bells at the same time) I don't think James Murdoch has to worry about his job but I certainly Would be looking at his Job with the intentions to get that job and I am Sure he will agree that I have the ability to perform the task with ease.

Shahid: what is it like to work with Murdoch's, how do they treat their Employees?

Lisa: Its great working with the Murdoch's they treat you like a member of the Family and they believe in you and encourage you and support you very Much at the highest level James Murdoch is a very pleasant man he is very professional and gives Respect and value to people who are dedicated and hard working. He pays attention to detail and human values are very important to him When I met him for the first time I was very impressed with his humble Personality and his ability to relate to people.

Shahid: Star TV has come into the UK market and this has spelt disaster for The other Asian Channels their advertising revenue has dried up And they are losing subscribers everyday don't you feel sympathy For Them?

Lisa: No I do not feel sympathy for the other Asian channels for the Simple reason that Star TV is offering the best product matching The requirements and tastes of UK Asian and it's a business. Everyone is here to offer the best product and may the best Product wins and I am very glad to say that Star TV is winning With a great big margin out of UK market.

Shahid: You are enormously successful in your career what are your Thoughts on love?

Lisa: (A deep silence followed for a few moments) Love is a beautiful Thought if you have the time for it for the moment I have no time And I have no comment on it.

Shahid: Have you ever been in love?

Lisa: this question is out of the criteria we are suppose to talk about. So I have no comment.

Shahid: So what is it in life you enjoy most?

Lisa: I shall tell you provided you do not turn it around to the question Of love again. There are two loves in my life first one is my Mom and Dad who Have committed their lives to our success and my second love is My work to which I am committed and dedicated. I can tell you about the third love of my life (here my hopes were Raised yet again) that's the love of Indian food (hahahahahaha) I love roti and good curry but no one makes it as good as my Mom so every now and than I run home to get some good Wholesome curry.
I think this was a good point to finish the interview with Lisa I am still curious as to why such a stunningly beautiful, intelligent and friendly young woman highly educated and having a great sense of humour is apprehensive to talk about love or real life?
I think Lisa Srao will go a long way and I would seriously advise the young Mr Murdoch to watch out for his own job.

Lisa is an Icon and a legend in her own young life time for her achievements and is an eye opener for the young Asian as how to achieve success.