For U.S. companies worried about a domestic slowdown in technology industry and threatened
recession in general, and looking to diversify their customer base into Asia, Asiatech@Austin 2001 is a must attend conference. Asian companies and organizations will be attending the conference where they hope to learn about and see new technologies applicable to operating on the Internet. Exhibitors at the conference will be able to build alliances to develop their own business strategy, whether it is marketing, licensing, outsourcing, location or manufacturing. Asiatech @ Austin 2001, May 14 -18 in the Austin Convention Center will provide innovative approaches to build business relationships between U.S. and Asian companies.

It is evident that the technology companies in the U.S. who are surviving - and indeed continuing
to grow - in the current downturn are those well diversified in their customer base as well as
product line. An example is that of National Instruments in Austin which continues to expand its employment even today. Diversification is the key.

Why Asia? According to Infoworld, September 25, 2000 "… the next decade will bring an explosion of Internet usage…in Asia. Companies that do not take advantage of new opportunities (in Asia) may find that someone else is eating their lunch." Business Week, December 11, 2000 reported on the growth rate of Chinese speaking Web users at 760%, Japanese at +180% while English speaking users will decline by -37%. Asiatech @ Austin 2001 is the answer to build the
bridge between the U.S. and Asia. Specially designed seminars and exhibits focused on integrating with the internet, wireless communications, infrastructure software, e-commerce
and outsourcing opportunities will be presented at Asiatech @ Austin.

To date, groups and companies scheduled to attend have been organized or recruited by:
American Electronics Association; Cedar Park, Texas; Dell Computer Corporation; Enterprise Strategies and Solutions, Inc.; Federation of Hong Kong Industries;

Hefei, China; Hong Kong Science Park; InterLevel Technologies; KPMG LLP; MagRabbit, Inc.;
Motorola Corporation; Motorskill Venture Group; Northwest Airlines; Pervasive Software
Corporation; City of Round Rock, Texas; Samsung Austin Semiconductor Corporation; City of
San Marcos, Texas; City of Shanghai, China; Shareholders Services Group, Inc.; Daejon City, Korea; Technical Business Network; Texas Department of Economic Development; Tianjin, China; United Parcel Service; and Northwest Airlines.

Sponsors of Asiatech @ Austin include Tianjin City, China (where the largest concentration
of foreign investments are located and the fastest growing IT city in China); Dell Computer; KPMG LLP;Austin Convention & Visitors Bureau; Motorskill Venture Group; Motorola Corporation; Samsung; Pervasive Software; AeA Texas Council; Technical Business Network; U.P.S.;Northwest Airlines; George Kozmetsky, author of Zero Time and Steve Kahng, founder of former PowerComputing and www.theasianoutlook.com

Keynote speakers will include Dr. Hector Ruiz, President of Advanced Micro Devices, Inc.
Dr. Ruiz is the designated C.E.O for AMD in 2002. There will be other speakers from Dell,
Motorola, KPMG, as well as Dr. George Kozmetsky and Dr. Raymond Yeh, authors of "Zero Time", and Dr. Eun Kim, author of 6 books on communication challenge between Asian and American business leaders and like subjects.

To exhibit, attend or for more information, contact David K.G. Chan, Chairman, Texas Asian
Chamber of Commerce at (512) 420-8777 or dchan@txasianchamber.org or visit.

please visit
http://www.us-asianexpo.com/