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Meteoric rise for executive results in promotion to head of international operations for Sony’s premium South Asian TV channel.

Rajan Singh has been named Executive Vice-President for International Business, Sony Entertainment Television Asia (SET Asia), it was announced today by Kunal Dasgupta, CEO, Sony Entertainment Television (SET) to whom Singh will continue to report. SET Asia is the international feed for SET, India’s leading cable and satellite TV channel. 

Dasgupta commented, “In little over four years at Sony, Rajan has progressed from General Manager of our UK business to become head of our international operations. His rapid rise is a testament to his dedication and ability and I look forward to working closely with him in his new role. I’m sure that under him our international business will go continue to go from strength to strength.” 

With his new appointment Singh will head-up SET Asia’s operations outside of the Indian sub-continent. He will oversee sales, marketing and distribution efforts in over one hundred countries around the world. Singh has already commenced work towards launching the channel in Canada and the Gulf next month. SET Asia’s international business is expected to make a $10 million profit in the next financial year. 

Although Singh will continue to be based in London, with major channel operations in North America, Africa and the Middle East he will also have several offices overseas. As a result of his promotion Singh is now the highest-ranking executive in the South Asian pay-TV sector outside of the Indian sub-continent.  

Prior to his promotion Singh was Senior Vice-President for International Business responsible for SET Asia’s European, North American and African operations. Singh joined SET Asia as General Manager of UK and European Operations in 1999 and was the driving force behind the channel’s great success in that territory - more than doubling the number of subscribers in little over a year. 

A native of Leicester, England, Singh held a variety of senior positions within the Asian media before joining SET Asia. Most recently he was employed by Digital Media Services on a consultancy basis to establish Asian television and radio stations in East Africa. 

Before this he was Chief Executive Officer of Zee Television in the UK and Europe. In this capacity he was responsible for the development of Zee’s business operations in the European region. Singh was also eventually to oversee the establishment of the channel’s African operations. 

Since it’s launch in the Indian sub-continent in 1995 SET has enjoyed rapid and considerable success leading to the establishment of an international feed known as SET Asia.  SET and SET Asia are now available in over 100 countries around the world. The channels offer their viewers a distinctive blend of entertainment programmes twenty-four hours a day including news, cricket, soap operas, dramas, sit-coms, concerts and South Asian movies. SET and SET Asia can be found on the World Wide Web at http://www.setindia.com