Shah Rukh-Shekhar Kapur ad to take off By: Upala Kbr
November 30, 2007 The Elizabeth director is shooting with King Khan for Jet Airways
Shah Rukh Khan will appear in an advertisment for Jet Airways. The ad is being directed by Shekhar Kapur. The director admits, “I have directed a part of the Jet Airways ad.
We will shoot the remaining portion soon. Both Shah Rukh and I have been busy with our other commitments and we should hopefully, complete it soon.”
SRK doesn’t need a ‘look’
Kapur who makes his comeback into the commercials sector after a long break, took on the assignment when Naresh Goyal, (Founder and Chairman, Jet Airways) requested him to direct the ad.
“Naresh is like family to me so when he requested me to direct SRK’s ad I couldn’t refuse.
They had a script already prepared by their advertising agency.” SRK is also on the board of the airlines and was more than happy to endorse it.
Kapur laughs off queries on SRK’s look in the ad film, “It’s a simple concept.
Two-three people in India are like brand names and one doesn’t need to give ‘a look’ to someone as big as Shah Rukh. Local advertisers might think it better to give him a look and styling but to me it’s all about Shah Rukh, as a huge brand who is the selling the concept. Why would I need to give him a look?”
About directing King Khan, Shekhar says, “It was great fun shooting with Shah Rukh. There is absolutely no tension as he’s chilled out and has no hassles.” Shekhar is enjoying dabbling with the medium, “Shooting a commercial is completely different from shooting a film.
And now shooting them is much better than it used to be. The new lot of directors has changed and things are becoming more interesting. One can do things like experimenting with visuals, lighting etc, which one couldn’t do earlier.”
Good scripts matter
Kapur says he’s is willing to shoot more ads but it all depends on the kind of script he gets, “I don’t direct ads anymore. I’ve directed a couple of ads in the west one of which was a huge 7 million dollar Walls ice cream commercial. I prefer directing feature films to commercials. But yes, if I get a really good script for a commercial I do it. Feature films are far more difficult to shoot.”
mid-day
__________________
~ Don't wait for life to happen to you. Rush into life with open arms. Go for it. ~
~ Shah Rukh Khan in Berlin, 08.02.2008 ~
After having endorsed everything from colas to cellular services, consumer durables to biscuits, Shah Rukh Khan has bagged yet another huge endorsement deal. King Khan would be seen in an ad for Jet Airways to be directed by none other than internationally acclaimed film-maker Shekhar Kapur.
Kapur who just released his film Elizabeth-The Golden Age, is directing a tv commercial after a while. Part of the ad has been completed and the remaining would be shot once the actor and the director wrap up some of their other commitments.
Interestingly, Shah Rukh is also on the board of the airlines and hence was more than happy to endorse the airline service.
Linear Mode
